As part of the implementation of the ministerial decision project 1275: Start-up company patent, and in the presence of professors, students and specialists in sports investment, under the supervision of trainers from the business incubator and supervising professors from national universities. The study day was organized in partnership between the university business incubator and the Laboratory of Sports Sciences and Public Health.The design of the BMC business model was presented, as well as the experience of the international consultant and expert Ouhib Esasi, owner of a national and international start-up company in the sports field, who gave a presentation on the ecosystem of sports start-ups.